Fanta

Influencers who perform ridiculous stunts for internet fame may endure a lot of abuse, but Fanta champions these people as if it were Nike celebrating the dedication of top athletes. The playful European campaign by 72andSunny Amsterdam, titled 'In the name of play', sets out to celebrate the real people behind 'some of the most hilariously dumb videos on the internet.' The campaign was released on March 6th, 2020.

Composer: Brice Davoli
Agency: 72andSunny