Cadillac LYRIQ - Scissor Hands Free
A new Cadillac ad featuring the Call Me By Your Name star imagines what life would look like in 2021 for Edward’s son Edgar, who has inherited his father’s scissor hands and all of the headaches that come with them. Unable to finish simple tasks like riding the bus or catching a football without wreaking havoc, Edgar’s frustrations begin to wear on him and his mother Kim Boggs (Winona Ryder, reprising her role from the film). With some assistance from the Cadillac LYRIQ’s hands-free driving technology, Edgar finally is able to get behind the wheel.
Composer: Brian Yessian
Agency: O Positive