Rosapark have created a new campaign that seeks to illustrate the nature of client/bank relationships at ING Direct. Each film in the new campaign features a phone conversation between an ING Direct advisor and a client in dire straits. Each call is related through an allegory of how the client perceives their urgent scenario and the fact that the right answer, at the right time, can save their life.

Composer: Laurent Perez Del Mar
Director: Nalle Sjöblad